FREE MASTERCLASS - SECURE YOUR SEAT!

From Brand Building to Brand Selling

The Modern Approach to Shopper & Retail Marketing

In this free training, we’re going to transform your marketing solutions through a NEW, PROVEN methodology for effective Shopper & Retail Marketing.

Calling all ambitious marketing professionals in FMCG, CPG, Retail, Fashion, Pharma + more.

This is for you if:

  • You're looking for the next best thing to learn to advance your career.

  • You're invested in your own personal growth and development.

  • You want to open doors to new opportunities and climb the ladder faster.

  • You feel lost in the overwhelming competitive marketing crowd and you want to stand out.

  • You want to grow your brand commercially, with creativity at heart.

  • You want to understand how to win with shoppers and navigate the complexity of retail.

What you will learn:

What Shopper Marketing is and why it matters to you – the redefined, modern view

4 Shopper Marketing strategies and example case studies to inspire your next marketing plan

The proven approach to gain your edge & master the art of integrated Shopper & Retail Marketing

Testimonials

Fraser Lamb

Executive Chairman, Africa, McCann Worldgroup

Ivana and Caro always deliver strategic work to the highest degree, with a clear understanding of how shopper marketing integrates into other disciplines seamlessly. Their ability to deliver insightful and impactful strategic solutions across multiple categories and market sectors is what stands apart from other offerings.

Anthea Rogan

Award Winning Shopper & Retail Expert

Shopper Foundry is one of the most class-act Shopper Agencies you will find in SA. Caro and Ivana who have spear headed the development of the company, both come from serious Agency backgrounds and offer both strategic thinking and solid activation ideas that are rooted in insight and best in class solutions.

Lelani (Leach) Rautenbach

Marketing & Brand Consultant

Caro and Ivana have an incredible ability to approach brand challenges with a clear, strategic lens. By leveraging both consumer and shopper insights, they craft campaigns that not only resonate but drive impact across every touchpoint. From defining the strategic objectives through to execution, everything is beautifully aligned and purpose-driven.

About Ivana & Caro:

Founding Strategic Partner

Ivana has her Degree in BCom Marketing Management and Honours is Brand Building and Management.​ She Graduated Cum Laude from The University of Johannesburg.

Ivana has 14 years of experience, having developed and led 100's of Brand and Shopper Marketing strategies and campaigns for pedigree global and local brands – at agencies such as Y&R Labstore, McCann Worldgroup and Mortimer Harvey.

She now successfully runs Shopper Foundry with Caro - a specialist strategic Shopper consultancy, that is sought after for their fresh, innovative Shopper Marketing approaches and perspectives.

Founding Business Partner

Caro has her Bcom Honours in Economics and Marketing from the University of Witwatersrand.​ Through a robust understanding of the value brands hold in the lives of shoppers, she passionately and strategically connects great brands with innovative consumer-shopper solutions. Caro has 17 years of experience, having headed up Shopper Marketing and Retail at top global agencies such as Y&R Labstore, VML, McCann Worldgroup and Publicis Machine.

Caro started Shopper Foundry with Ivana, an expert Shopper Marketing consultancy, with the ambition to bring clients top-class Shopper Marketing thinking to transform the way they do things.

We have worked with some of the biggest names in the industry:

+ 100's more

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